ACE Cash Express

Two Concepts. One Giant test.

Won ACE Cash Express' first ever advertising agency of record & executed 2 of the 3 concepts we presented because they couldn't decide on just one.

The ask: Increase direct deposit signups from the millennial market.
The campaign test question: Would an empowering message work better to a younger market than a bold, celebratory message?

The results: Both worked overwhelmingly well, in very different ways.

In one month, the test proved that "Wednesday. The new Friday." Campaign’s bold message increased debit card sales +17.4% over the control and increased direct deposit signups +31.6% over the control. While the empowering message from the “You Got This” Campaign increased debit card sales +37.2% over the control and increased direct deposit signups +15.8% over the control.

International Bronze ECHO Award Winner

You Got This Campaign: This campaign was all about empowering people who lived paycheck-to-paycheck to feel like they could take control of their finances and still enjoy life. With ACE Cash Express, You Can.

Wednesday Campaign: This campaign brought to life the excitement of what getting paid 2 days earlier could mean for consumers. They didn’t have to wait to start living, and that’s worth celebrating.

You Got This Campaign
Copywriter: Casey Cummins
Art Director: Tommy Simmons

Wednesday Campaign
Copywriter: Casey Cummins
Art Director: Cole Keaton